Premium Rate Dialling Codes

Under the latest Phone Pay Plus rules, all companies that operate premium rate services must use the designated 0900 dialling codes in their advertising and promotional material. 

Service Types & Charges
The fourth number of the new 0900 codes indicates the potential type or cost of the service. The structure of the new 090 dialling code is:

0901 call cost up to 60p per min. with a maximum cost of £5.00 per call.

0904/5/6 open-ended at any cost per min. or fixed cost per call at any rate. 

0907 pay-for-product services costing more than £1.00 per call.

0908 - 0909 adult services at any per minute rate. 

The codes 090 2 and 090 3 have not been allocated at present and will be reserved for increased demand or new services. 

All live, consumer credit, online sex services and any services charged at over £1.00/min. if the total cost of the call can exceed £30.00 - require Phone Pay Plus prior permission before operating. 

Certain live services require Phone Pay Plus prior permission before operating, regardless of cost. 

What tariff and dialling code can services operate on?
Each telephone company has their own range of tariffs. The most commonly used rates are 25p/min., 50p/min., 60p/min., £1/min. and £1.50/min. Services operating on £1/min. and £1.50/min may need Phone Pay Plus prior permission.

There are also single drop charges of 25p and 50p available - these are services where a single charge is made irrespective of the length of the call.